Albuquerque Tries to Prepare for Its Post-’Breaking Bad’ Tourism Life
Jesse Pinkman (Aaron Paul) and Walter White (Bryan Cranston) star in AMC's "Breaking Bad." Courtesy Frank Ockenfels / AMC/MCT
The last few years have seen destinations become much more efficient at marketing themselves to fans of movies and television shows. What they do after the cameras leave, however, is still a work in progress.
Excerpt from New York Times
… The show, which won three Emmy Awards this year, including its first for best drama series, began filming in 2007 in Albuquerque, a city long overshadowed in tourism by Santa Fe, its smaller neighbor to the north. Over the next six years, however, as the series showcased Albuquerque’s grit and high-desert beauty, the city became a star in its own right and an entire “Breaking Bad” economy sprang up.
But now, with the series finale to be broadcast Sunday night — filming concluded in April — the future is uncertain for the many businesses that have come to rely on the show for sales.