Louisiana’s Lt. Gov Wants the State to Market ‘Beer Tourism’
Drive-through bars, like the one shown here in New Orleans, are a favorite feature for many of the state's visitors. / Flickr
Promoting breweries to road-tripping tourists may seem like a risky move, but in a state with drive-through bars, it is already part of the mix.
Excerpt from The Times-Picayune
On Monday, unveiling a Louisiana Brewery Trail website to promote “beer tourism,” [Lieutenant Governor] Dardenne bravely pushed aside the lectures from schoolmarms and cops, and instead threw his support behind mankind’s permanent love affair with beer.
“This is the kind of thing that Louisianians will be interested in,” Dardenne said with a manly frankness that suited him. “And the motoring public coming through Louisiana will also be able to take advantage.”