Carnival Chairman Says Costa Cruises Will Take Up To 3 Years to Recover
Even Carnival’s biggest cheerleader, Micky Arison, says it will take a few years for the Costa brand to recover, and the Carnival brand itself finds itself in a similar situation.
Excerpt from Financial Times
Carnival chairman Micky Arison described the future of the cruise company’s Costa brand as “very bright”, but added that it would take up to three years to recover fully from the sinking of the Costa Concordia.
A week after the 114,500-tonne vessel was hauled upright off Tuscany, Mr Arison said Costa was “a very, very powerful brand” that had suffered a terrible setback.
The captain of the ship, Francesco Schettino, is on trial on charges including manslaughter after the ship capsized in January 2012, killing 32 people.