Japanese Hotels Focus on Attracting Foreign Tourists
The Nikko Tokyo Hotel in Japan. Guilhem Vellut / Flickr
A combination of economic and cultural circumstances have created a perfect setup for Japanese hotels to practice hosting foreigners before the Olympic flood in 2020.
Excerpt from Wall Street Journal
From multilingual websites to larger beds, Japanese hotels are trying much harder to cater to the needs of foreign guests…this new focus on foreign clientele is likely to further intensify following the selection of Tokyo to host the 2020 Olympic Games.
Earlier this year, Prime Minister Shinzo Abe’s administration set a goal of attracting 10 million foreign tourists in 2013, and the nation is already 60% there as of the end of July. Relaxed visa restrictions for some Southeast Asian countries have helped boost numbers, while the yen’s plunge against major currencies is likely one of the largest factors.