Hawaiian Room Rates Hit Record High as Statewide Occupancy Slumps
The Royal Hawaiian Hotel in Honolulu is decked out in pink. Roxanne Ready / Flickr
A visitor boom significantly increased the price of a Hawaiian vacation, but signs of a tourism slump will soon have hoteliers reconsidering pricing strategies in order to attract both high-paying and budget-minded guests.
Hawaii hotels brought in a record $336 million in room revenue during the month of July.
Honolulu-based tourism consulting company Hospitality Advisors LLC said Monday this topped the previous room revenue record of $329 million set in January.
The average daily room rate at hotels also hit a record high of $241.63.
Occupancy declined slightly, but hotels offset the drop in guests because they were able to charge more per room.
Statewide occupancy stood at 79 percent, down from 82 percent last July.
The number of visitors to the islands rose 4.5 percent compared to July last year, but traveler spending declined for the first time in over a year.
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