Transport Airlines

Airlines Unbundling Fees Hides the True Cost of Travel, Confuses Consumers

Excerpt from USA Today

Sep 16, 2013 6:45 am

Skift Take

The fees do hide the true cost, but they also allow the airlines to keep more revenue for themselves while cutting out the tax man. Which is why we’ll likely see some changes soon.

— Jason Clampet

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Free Report: The Future of Personalized Marketing in Travel

An airline ticket doesnt have to include a “free” bag or a meal, no more than a hotel room should come with the ability to use the hotels exercise facilities, or your rental should cover the cost of a license plate. And thats the way it should be, they say.

Well, the experts are full of it.

Its time to call unbundling by its proper name: misleading. Separating anything that was historically a part of the product is problematic, in and of itself, because it confuses consumers.

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