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In-Flight Internet Should be Used for Much More Than Entertainment

Excerpt from Denver Post

Sep 16, 2013 12:15 pm

Skift Take

Some airlines are already using their entertainment systems to sell drinks and food in flight, but they’d make even more money if they treated it like an extension of the airline’s own sales branch, and offered fare deals, add-ons, and last-minute upgrades.

— Eliza Ronalds-Hannon

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Jun Selta  / Flickr

A Turkish AIrlines in-flight entertainment system lists internet as an option. Jun Selta / Flickr


After several years of not investing much in their on-board experience, airlines are finally starting to put some serious money into it….Still, it’s not only about providing a better experience. Screens like the ones made by Panasonic offer considerable revenue opportunities for airlines… a seat-back screen advertisement is 100 times more valuable for a brand than a regular website banner ad…

Better connectivity should allow airlines to sell even more extras at 35,000 feet. They might announce, via the touch-screen in the first hour of the flight, that there’s one seat left in business class for, say, $500. Or they might create an auction for an unfilled economy seat with extra leg room.

 

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