Tourism Australia Adds Food and Wine to Its Outdoor Marketing Campaigns
A tasting of John Duval Wines is prepared in Australia. Megan Mallen / Flickr
The lure of local, unique cuisine has become a driving force in tourism and Australia, which traditionally focused on its outdoors, is looking to diversify its marketing to attract the growing number of foodie travelers.
Excerpt from News.com.au
The new gourmet version of Australia as a gastronomically enhanced tourist destination will be unveiled today in Adelaide at a major global wine industry forum Savour Australia.