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Air Canada, WestJet, and the Wi-Fi Gap in Canada

Excerpt from Vancouver Sun

Sep 08, 2013 9:59 am

Skift Take

Air Canada and WestJet are fiddling with their decisions about onboard Wi-Fi while Rome burns. Wasting time over the economics of whether to install onboard Wi-Fi has parallels to all of the brands that were triangulating the return on investment of social media before getting involved. Wi-Fi on planes is a must-have.

— Dennis Schaal

Free Report: The Megatrends Defining Travel in 2015

Board a major American carrier such as Delta, United or American Airlines, and you’ll see it – the little blue Wi-Fi symbol, inviting you to check your email or log into Facebook at 30,000 feet.

But if you’re Canadian, and have the urge to surf the Web from the skies, you will have to keep waiting. While inflight wireless services have become commonplace south of the border and on many international carriers, lingering questions about the technology and its costs have so far kept our domestic airlines on the sidelines.

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