Quantcast
Transport Airlines

Everyone Loves Virgin America, Except the Investors Who’ve Lost $675 Million

Excerpt from New York Times

Sep 07, 2013 2:18 pm

Skift Take

Virgin will need to look beyond the cool cities and focus on the routes where it can make the most money, as well as use its position as a flyer favorite to extract more creative fees.

— Jason Clampet

Free Report: The Megatrends Defining Travel in 2015

Come Attend the Best Conference in Travel

Reuters

The first Virgin America flight lands in San Francisco. Reuters


Virgin works hard to convey an easy vibe — a flirty package of self-awareness and charisma bathed in purplish mood lighting that has earned glowing consumer reviews and challenged the idea that an airline can’t wow its passengers.

But if the airline has worked for consumers, it hasn’t worked for its investors…

Virgin’s combination of consumer popularity and lack of profitability raises a question: Can it make money and still be beloved? A few — like JetBlue and Southwest — have managed that. But the tried-and-true method of most United States carriers has been to cut back on customer service.

Read the Complete Story →

Tags:

Next Up

More on Skift

Expedia’s Tax Problems Go Global With VAT Challenges in Europe
Skift Global Forum 2015: The Science and Art of Online User Reviews
5 New Travel Startups Bringing the On-Demand Economy to Private Jets
How Singapore is Building the City of the Future