Quantcast
Transport Airlines

Everyone Loves Virgin America, Except the Investors Who’ve Lost $675 Million

Excerpt from New York Times

Sep 07, 2013 2:18 pm

Skift Take

Virgin will need to look beyond the cool cities and focus on the routes where it can make the most money, as well as use its position as a flyer favorite to extract more creative fees.

— Jason Clampet

Free Report: India Tourism Insights Report

The Latest Intelligence on the Travel Industry

Reuters

The first Virgin America flight lands in San Francisco. Reuters


Virgin works hard to convey an easy vibe — a flirty package of self-awareness and charisma bathed in purplish mood lighting that has earned glowing consumer reviews and challenged the idea that an airline can’t wow its passengers.

But if the airline has worked for consumers, it hasn’t worked for its investors…

Virgin’s combination of consumer popularity and lack of profitability raises a question: Can it make money and still be beloved? A few — like JetBlue and Southwest — have managed that. But the tried-and-true method of most United States carriers has been to cut back on customer service.

Read the Complete Story →

Tags:

Next Up

More on Skift

5 Tourism Trends We’re Tracking at Skift This Week
6 Aviation Trends We’re Tracking at Skift This Week
ANA Uses Toyota Racing Car Expertise for New Economy Seats
Paradox of Choice: Do Too Many Options Kill Conversion Rate?