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This looks like a success story for city-specific destination marketing: the “Choose Chicago” campaign spent around $22 million last year promoting the city to foreign travelers. It has budgeted $27.6 million for 2013.
Chicago saw a 14 percent rise in international visitors last year, to 1.37 million, increasing the city’s ranking nationwide up one notch, to No. 9.
Mayor Rahm Emanuel, who wants the city to be within the top 5 by 2020, made the announcement Friday morning, citing data from the U.S. Department of Commerce. The biggest gains came from Asian and Latin American regions, where tourism agency Choose Chicago has increased marketing, the mayor’s office said.
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