Rooms Hotels

Group Hotel Bookings Fall as Business Travelers Search Online for Deals

Excerpt from Hotel News Now

Sep 05, 2013 10:20 am

Skift Take

Some hoteliers have yet to realize that falling group business is being directly replaced by solo bookings from business travelers who want to find their own rates closer to the date of travel. Hoteliers need to adjust pricing strategies to reflect the new trend.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

Shifting consumer-booking behaviors are undermining the old group business model, requiring a reset in the way hoteliers price and sell rooms.

Group and transient demand were clearly segmented blocks in the past, but today the lines have blurred as more travelers book outside group blocks to find more affordable rooms in shorter windows…

Read the Complete Story →

Tags:

Next Up

More on Skift

Interview: Qunar’s CEO on Building China’s Largest Travel Booking Site From Scratch
Behind the Economics of Travel Metasearch
Best Travel Ads This Week: A Course in Creativity
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.