Greece Launches Large-Scale Private Campaign to Lure Tourists

Excerpt from Deutsche Welle

Skift Take

With the track record Greece’s government has developed so far, it is probably a very good sign that they’re turning some of the responsibility here over to private industry.

— Eliza Ronalds-Hannon

For the first time in its history, Greece on Tuesday launched an all-embracing PR campaign on the Internet in a bid to attract more tourists, particularly outside of the current holiday season, which is already going smoothly.

The initiative has been organized by Marketing Greece, an association of private market actors, including the Greek National Tourist Office (GNTO), the Association of Greek Tourism Enterprises (SETE) and the Hellenic Chamber of Hotels (HCH).

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