The Rise of the Emerging Market Traveler Sponsored This content is created collaboratively with one of our sponsors.
Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
With the track record Greece’s government has developed so far, it is probably a very good sign that they’re turning some of the responsibility here over to private industry.
For the first time in its history, Greece on Tuesday launched an all-embracing PR campaign on the Internet in a bid to attract more tourists, particularly outside of the current holiday season, which is already going smoothly.
The initiative has been organized by Marketing Greece, an association of private market actors, including the Greek National Tourist Office (GNTO), the Association of Greek Tourism Enterprises (SETE) and the Hellenic Chamber of Hotels (HCH).