Quantcast
Destinations

Greece Launches Large-Scale Private Campaign to Lure Tourists

Excerpt from Deutsche Welle

Sep 05, 2013 6:21 am

Skift Take

With the track record Greece’s government has developed so far, it is probably a very good sign that they’re turning some of the responsibility here over to private industry.

— Eliza Ronalds-Hannon

Free Report: The Megatrends Defining Travel in 2015

Come Attend the Best Conference in Travel

J.B.  / Flickr

The Chania public market, in Crete. J.B. / Flickr


For the first time in its history, Greece on Tuesday launched an all-embracing PR campaign on the Internet in a bid to attract more tourists, particularly outside of the current holiday season, which is already going smoothly.

The initiative has been organized by Marketing Greece, an association of private market actors, including the Greek National Tourist Office (GNTO), the Association of Greek Tourism Enterprises (SETE) and the Hellenic Chamber of Hotels (HCH).

Read the Complete Story →

Tags: ,

Next Up

More on Skift

3 Hospitality Trends We’re Tracking at Skift This Week
4 Aviation Trends We’re Tracking at Skift This Week
New Shopping Magazine Targets Chinese Tourists Returning to the U.S.
How Hotels and Airports Cater to the 21st Century Business Traveler