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JetBlue is smart to run an open process on feedback from its employees, while also using video well to get the word out.
JetBlue is remaking itself in more ways than one: Besides its bid for business travelers with the coming launch of business class suites in its transcontinental flights, it is also going for a redesign of its crews’ uniforms, both slated for launch next year during the Spring.
The uniforms are being designed by Michael Schwarz of legendary uniform design brand Stan Herman, who did McDonald’s, Fedex, Avis, and multiple hotels and casinos. Stan Herman also did JetBlue’s original uniforms twelve years ago.
And after a sneak peek earlier this year, it is now testing out the uniforms with its crew, and made a video out of it, embedded below.
The uniform design is not yet finished completely, for now being tested with live crews for the first time, and will be refined based on feedback.
The company is asking the testers to give feedback at TheJetBlueUniform.com, behind a password accessible only to employees.