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Governor’s ‘Pure Michigan’ Campaign Hopes to Attract Chinese Visitors

Excerpt from Michigan Live

Sep 03, 2013 1:51 am

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As for almost any tourism department, looking to China makes at least some sense for Michigan, considering China is the world’s biggest source of outbound tourism. But given Michigan’s position as a home-away-from-home for so many Chinese students, it may want to focus more on convincing that demographic to stay, or to invite their families to visit.

— Eliza Ronalds-Hannon

Free Report: The State of Chinese Outbound Market Travel

Free Report: The State of Student Travel

Detroit Regional Chamber  / Flickr

Attracting foreign tourists is a key focus of Gov. Rick Snyder's upcoming trade mission to Asia. Detroit Regional Chamber / Flickr


The Chinese spend more on international tourism than any other country, and Michigan hopes to cash in on their growing appetite for travel…

Until recently, Michigan has had a small international tourism marketing presence focused largely on part of southern Ontario. But Snyder this year approved an additional $4 million for the Pure Michigan campaign to expand international marketing in Canada, Europe and Asia.

Chinese and other foreign travelers aren’t as likely to visit Michigan during their first trip to the U.S., but they may consider it for later visits, Zimmermann said.

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