Digital

Mobile Mapping Strategy Key to Microsoft-Nokia Deal

Excerpt from AllThingsD

Sep 03, 2013 3:59 am

… “We looked at many many possibilities together and ultimately took this one with us buying all of Nokia’s phone business, becoming an innovation partner and customer of Here and licensing patents from Nokia.”

Much of the tough work, Ballmer said, was in negotiating an arrangement around the mapping business. That business is staying with Nokia, but Microsoft remains a key customer with the ability to do innovation work on top of Nokia’s platform.

“That was important to us because we think mapping is an absolutely critical service, as Nokia does, for the modern world,” he said.

Read the Complete Story →

Tags: , , ,

Next Up

More on Skift

Tracking Facebook’s Most Visited Hotel Brands
7 Digital Travel Trends We’re Tracking At Skift This Week
3 Hospitality Trends We’re Tracking At Skift This Week
Spending On Leisure Travel Is Best Use Of Points Earned During Business Travel