SkiftX SkiftAds

Delta Turns to the Web for Original In-Flight Entertainment

Excerpt from Cool Hunting

Sep 03, 2013 11:15 am

Skift Take

With a renewed industry focus on in-flight entertainment, Delta has turned to the Internet for guidance and found it with Cool Hunting’s Video series, which appeal to customers probably turned off by Sky Mall.

— Samantha Shankman

Latest Report: Instagram Strategies for Travel Brands

We are very pleased to announce—just a few months later—Cool Hunting Video is premiering on Delta‘s inflight entertainment system on our very own channel, an exclusive you’ll only find on Delta flights.

From September through November you’ll find five videos celebrating innovation and creativity in sporting goods, fashion, accessories and photography. Starting in December, we’ll be updating our features monthly and premiering some videos on our Delta channel.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

New York Community and Political Leaders Target Airbnb’s Marketing Machine
Sabre Acquires Hotel-Tech Provider Genares as Competition Heats Up
Andaz Integrates Personalized City Guides Into Its Guests’ Local Experience
Making Business Travel More Personal for Next-Gen Business Travelers