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Business Travelers Are Still Years Away From Taking a Pill to Cure Jet Lag

Excerpt from The Independent

Sep 03, 2013 10:55 am

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An affordable and effective cure for jet lag could have an significant impact on business travel, but hopes have been raised before and time still remains the best remedy.

— Samantha Shankman

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Evolving Strategies in Travel Ad Tech and Bookings

Scientists have moved a step closer to creating a specialist pill for jet lag, after research in mice revealed a possible mechanism for speeding up the body’s natural response to moving across time zones.

Researchers at the University of Oxford found they could improve the recovery time of mice exposed to irregular patterns of light and dark by blocking a particular gene in the brain, responsible for regulating the body’s internal clock.

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