5 Hottest Incentive Travel Excursions from Belgium Beer to BMWs
FIFA Secretary General Jerome Valcke, left, talks with Brazil's Sports Minister Aldo Rebelo during a visit to the Arena Corinthians construction site, in Sao Paulo, Brazil, Monday, Aug. 19, 2013. The new stadium will host the opening match of the World Cup in 2014. Andre Penner / Associated Press
Incentive travel certainly is an effective way to build loyalty with top performers and let them unwind. And the companies handling these arrangements need to get really creative with the itineraries to ensure these aren’t totally on-the-beaten-track experiences.
Excerpt from Meetings and Conventions
Top performers deserve to be rewarded with extraordinary experiences. Following, M&C has hand-picked some unique offerings in some of the world’s most colorful destinations, from World Cup frenzy in Brazil to a royal ramble in the U.K.
For fans of international football (aka soccer), the place to be in 2014 is Brazil, when the South American country will play host to the sport’s holy grail, the Federation Internationale de Football Association World Cup. Twelve Brazilian cities will host 64 matches between June 12 and July 13; the tournament will kick off in Sao Paola and culminate with the championship final at Rio de Janeiro’s Maracana stadium.
[M&C also outlines incentive travel to experience the royal family in the UK, Belgium beer culture, luxury cars in Germany, and Hawaii's volcanoes.]