Lufthansa Targets Young Families for Luxury Travel
Lufthansa aircraft are seen at the airline's main hub the Fraport airport in Frankfurt. Kai Pfaffenbach / Reuters
While some U.S. airlines are increasingly unfriendly to kids, Lufthansa’s regard for them is a good way for the airline to win the loyalty of today’s parents and tomorrow’s adults.
Excerpt from New York Times
Andreas Schoeniger, who created the new program, said in an e-mail interview that the new offerings are part of Lufthansa’s plan to focus more on leisure travel and that 2.1 million children 12 and younger travel with the airline each year. On some flights, like the July routes to Miami, children make up 20 percent of the passengers, he said.