Skift Take
Foursquare has to get its "cool" back, and local recommendations without the heavy lifting of check-ins or overblown advertising would be an interesting twist.
Earlier this year, Foursquare CEO Dennis Crowley raised $41 million, and promised to use that money “to do the things we want to do.”
Today, he’s giving people a glimpse of what that looks like: A new feature that will allow (a few) Foursquare users to automatically get tips, from their phone, about a place they’re in, without having to boot up the app itself.
“This is the version of Foursquare that we’ve been talking about building for a long time,” Crowley said. He teased the idea yesterday, via this oblique Instagram post.
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