Qantas Unveils New Business Suites to Attract Competitors’ Customers
Airline seats are the new battleground for aviation flash and Qantas’ investment in improving the designs and experience of flights primarily headed to Asia shows where its priorities lie.
In an effort to stand out in Australia’s increasingly competitive air market, Qantas used the occasion of its annual financial report yesterday to unveil designs of its new business and economy class.
The seats recline into a fully-flat beds with direct aisle access and feature side consoles large enough for workaholics to eat and look at laptop at the same time. Qantas’ proprietary Q-Streaming entertainment technology will also be available in all seats.
Economy seats will be slightly updated to offer more legroom on international routes and new cushions on domestic flights.
Qantas boasts that its business class lie-flat seats can remain in the recline position for take-off and landing, which it calls its “a key differentiator” between itself and other airlines flying to Asia.
Qantas’ regional arm QantasLink will also get a little fancier.
Five of its Boeing 717 fleet will be outfitted with a new Business class cabin, redesigned economy class, and iPad entertainment in every seat.