At Atlanta Airport’s New Lounge, No Membership is Required
The 'Club at ATL' is operated by Airport Lounge Development, which says it plans to bring the model to more airports soon. Hartsfield-Jackson Atlanta International Airport / Facebook
Though it’s pitched by some as a “great democratizer,” this new approach to lounges is just a clever business plan, which fills a market gap for mid-priced airport amenities.
Excerpt from New York Times
…What distinguishes the Club at ATL and a handful of others in the United States is that they operate independently from an airline. The clientele they woo is anyone willing to pay for a day pass.
“It’s a democratization of the lounge,” said Chris McGinnis, editor of The Ticket, a blog that caters to frequent travelers…
Graham Richards, Airport Lounge Development’s director of operations, said the market for independent clubs was ripe. Major airline mergers have curbed the growth of traditional lounges, and airports are seeking new ways to generate revenue.