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Google Is Considering a New Angle for Self-Drive Cars: Robo Taxis

Excerpt from Jessica Lessin

Aug 24, 2013 4:07 am

Skift Take

Could Google do to cars what Apple did to cellphones? Looking way down the road, Google is mulling designing self-driving cars, and is also considering the concept of Robo Taxis that would pick up passengers via smartphone devices.

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Google Inc., which has been working on software to help major automakers build self-driving cars, also is quietly going around them by designing and developing a full-fledged self-driving car, according to people familiar with the matter.

Google also has a novel idea for what it could do with these cars. The company has considered ways to sell self-driving vehicles to individuals. But it also has focused on the potential for an autonomous car it designs to become part of “robo-taxi” services that pick up passengers on demand, these people said. Whether Google would try to operate such services on its own is unclear.

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