Google Is Considering a New Angle for Self-Drive Cars: Robo Taxis
Could Google do to cars what Apple did to cellphones? Looking way down the road, Google is mulling designing self-driving cars, and is also considering the concept of Robo Taxis that would pick up passengers via smartphone devices.
Excerpt from Jessica Lessin
Google Inc., which has been working on software to help major automakers build self-driving cars, also is quietly going around them by designing and developing a full-fledged self-driving car, according to people familiar with the matter.
Google also has a novel idea for what it could do with these cars. The company has considered ways to sell self-driving vehicles to individuals. But it also has focused on the potential for an autonomous car it designs to become part of “robo-taxi” services that pick up passengers on demand, these people said. Whether Google would try to operate such services on its own is unclear.