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Southwest Ups In-Flight Entertainment with Live Gavin DeGraw Performance

Excerpt from Huffington Post

Skift Take

Southwest Airlines may not be the maverick it once was, but it knows how to mix it up with celebrities and performers, including Gavin DeGraw, Mat Kearney, Kris Allen, and others. Only the passengers and the crew got to hear DeGraw perform the new song live, but it will all play well for the Southwest brand in social media.

— Dennis Schaal

And now presenting Gavin DeGraw — 35,000 feet in the air.

DeGraw performed his new single “Best I Ever Had” [on a Southwest flight on Wednesday], the first release from an album that’s due this fall.

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