Quantcast
Destinations Central & South America

Belize Tourism Board Spins Its Role as a ‘Breaking Bad’ Punchline

Excerpt from Ad Week

Aug 24, 2013 3:31 pm

Skift Take

This is the right way to handle an unflattering mention.

— Eliza Ronalds-Hannon

Free Report: The State of Chinese Outbound Market Travel

Free Report: The State of Student Travel

Associated Press

After Walt on 'Breaking Bad' threatened to send his associate on "a trip to Belize," the Belize Tourism Board stepped in with good humor. Associated Press


Taking “a trip to Belize” doesn’t sound fun, at least the way the phrase was used on Breaking Bad last Sunday. But the small Central American country took the reference in stride and is out to prove that a visit to Belize isn’t, in fact, a one-way trip to oblivion—by offering free vacations to Vince Gilligan and eight members of the AMC show’s cast.

Read the Complete Story →

Tags:

Next Up

More on Skift

Daily Travel Startup Watch: Travelmyth, Hoteljoy and More
Off-Beat European Countries Get Popular With American and Chinese Travelers
New Skift Presentation: Social Media Trends for Tourism Boards in 2015
From Campaigns to Content: The Evolution of Hotel Marketing