Belize Tourism Board Spins Its Role as a ‘Breaking Bad’ Punchline
After Walt on 'Breaking Bad' threatened to send his associate on "a trip to Belize," the Belize Tourism Board stepped in with good humor. / Associated Press
This is the right way to handle an unflattering mention.
Excerpt from Ad Week
Taking “a trip to Belize” doesn’t sound fun, at least the way the phrase was used on Breaking Bad last Sunday. But the small Central American country took the reference in stride and is out to prove that a visit to Belize isn’t, in fact, a one-way trip to oblivion—by offering free vacations to Vince Gilligan and eight members of the AMC show’s cast.
— Belize Tourism Board (@belizevacation) August 19, 2013