Destinations Central & South America

Belize Tourism Board Spins Its Role as a ‘Breaking Bad’ Punchline

Excerpt from Ad Week

Skift Take

This is the right way to handle an unflattering mention.

— Eliza Ronalds-Hannon

Taking “a trip to Belize” doesn’t sound fun, at least the way the phrase was used on Breaking Bad last Sunday. But the small Central American country took the reference in stride and is out to prove that a visit to Belize isn’t, in fact, a one-way trip to oblivion—by offering free vacations to Vince Gilligan and eight members of the AMC show’s cast.

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