Mobile Ticketing App for Boston Area Transit Reaches $10 Million in Sales
MBTA Red Line train starting across the Charles River on the Longfellow Bridge. Michael Hicks / Flickr
Major cities’ public transportation networks lag in terms of mobile compatibility given the costs of overhauling decades-old infrastructure. MBTA’s success with mobile ticket purchases signals the desire for digital improvements.
Excerpt from The Transit Wire
The Massachusetts Bay Transportation Authority’s mobile ticketing platform has reached $10 million dollars in sales since it was launched in November 2012. Commuter rail riders have purchased more than 1 million tickets, representing 15% of all non-corporate commuter rail ticket sales.
“We are still early in the effort but we are saving thousands of dollars by not installing costly, static vending machines, saving on ticket production and eliminating cash transactions – all while making riders’ commutes easier.”