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Google Now Adds Car Rentals, Mass Transit and Commute-Sharing

Excerpt from TechCrunch

Aug 22, 2013 5:45 am

Skift Take

Talk about leveraging assets, the Google Now Android update pulls in schedule information from Google Calendar, Gmail, Google+ and others. In a show of partisanship, though, Google has neglected the iOS app.

— Dennis Schaal

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Free Report: The Future of Personalized Marketing in Travel

Google has added a half-dozen new travel and entertainment features to its personalised search app Google Now. With the additions, the company is aiming to capture the attention of the real-world consumer, such as a sports fan watching an NCAA football game, or the recently landed tourist trying to find their rental car.

- New cards for car rentals, concert tickets, and commute sharing.
- Improved cards for public transit and TV, which now aurally identifies music and program information.
- The ability to set search reminders for new media releases, as well as receive real-time NCAA football scores.

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