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Brazil’s Tourism Board Asks FIFA and Hotels to Lower World Cup Guest Rates

Skift Take

Brazil’s officials have been cautioning against World Cup price hikes for some time now, but their latest request marks a new urgency lent by the event’s rapid approach.

— Eliza Ronalds-Hannon

Brazil’s tourism board says it has officially told FIFA and hotel operators to negotiate lowering prices during the 2014 World Cup.

The request comes just days after a study showed that room rates will be up to 500 percent more expensive during the World Cup in some hotels offered by the FIFA-appointed agency MATCH Services.

The tourism board says MATCH and the hotels need to find a way to reverse the “stratospheric increase” of rates announced for the World Cup period next year.

MATCH said Tuesday it has not yet received the request, but would “welcome any attempt the government would make to help us lower prices and would fully support such initiatives.”

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