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The best airport Twitter accounts should go beyond crisis-management, and conversing with passengers only when they are stressed.
Some 88% of people tweeting from airports are conversing about customer-service related issues, according to the Infographic below from Cheapflights.com.au.
There would seem to be lots of opportunities for airports, airlines and vendors on site to broaden the focus of the Twitter stream if they were savvier about social media. Hey, and some free Wi-Fi generates goodwill, as well.
In fact, the busiest airport in the world, Hartsfield-Jackson Atlanta International Airport, has a relatively puny Twitter following, less than 14,000 followers.
SkiftSocial shows that Hartsfield-Jackson Atlanta International Airport ranks #91 among airports, and has tweeted just eight times in the last two weeks. @Atlanta_Airport has been on Twitter for five years, and has averaged 2.1 tweets a day in that period, although it has been a slump in terms of volume over the past 14 days, according to SkiftSocial.
The airport’s last signs of a pulse on Twitter, a retweet, was five days ago.
— airlineguys (@airlineguys) August 9, 2013
When it comes to social media savvy Heathrow has the highest Klout score at 73, according to the Cheapflights Infographic, followed by Amsterdam Airport Shiphol and Incheon Airport, which are tied for second at 66. Atlanta doesn’t make the top 10.
Take a look at some of the other trends in the Twitter Guide to Airports below:
A Twitter Guide to Airports – An infographic by Cheap flights