The Rise of the Emerging Market Traveler Sponsored This content is created collaboratively with one of our sponsors.
Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
On-board spas have a captive customer base and no competition to speak of, which makes for a nice profit margin.
Spas have become big business on cruise ships. Steiner Leisure, which also operates a bevvy of land-based operation and makes beauty products (which are heavily pitched to cruise passengers), is the Big Kahuna in this regard.
According to its new report, the company operated spas on 154 ships in Q2, including fleets of all the biggies – Carnival, Royal Caribbean, Celebrity, Holland America, Norwegian and Princess. Steiner employs some 2,681 people on ships. Most are paid on a commission basis and by tips (recommended is 15%).