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New Fright Attractions Rely on the Timeless Appeal of Horror and Haunts

Excerpt from NBC News

Aug 10, 2013 6:52 am

Skift Take

The success of these horror conventions highlights the timeless appeal of seasonal attractions. Of course, this one may have a extra draw since Halloween nostalgia exists for so many adults raised in the U.S.

— Eliza Ronalds-Hannon

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Jim Linwood  / Flickr

Marketing horror brings visitors by the thousands. Jim Linwood / Flickr


Welcome to ScareLA, billed as Southern California’s first Halloween convention and the latest in the many haunt-and-horror-themed attractions popping up as hunger for the genre grows — even as October still seems far away.

The wounds and the blood are fake, but the enthusiasm is not. The event is expected to draw some 3,000 people who can mingle with like-minded fans, hear from “scare entertainment pros” and perfect their haunt skills with classes boasting titles such as “Zombie Prosthetics 101” and the “Tombstone Carving Workshop.”

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