Digital

Local Ads Show Up on Google Maps App After Latest Update

Excerpt from PCMag.com

Aug 09, 2013 8:58 am

Skift Take

It was only a matter of time before Google tapped its Maps product for an additional source of ad revenue. Good design and on-the-go functionality means users might not hate the ads.

— Samantha Shankman

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AdWords  / Google

A local ad pops up on Google Maps app. AdWords / Google


Google‘s ever-expanding empire of technology products has grown to include everything from tablets to wearable computers to self-driving cars, but right now the company’s bottom line still hinges on advertisements.

To that end, Google has introduced an updated version of its Google Maps app to include what many consider the Holy Grail of mobile advertising: local advertisements.

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