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TripAdvisor Is Giving Former Parent Company Expedia Reasons to Be Jealous

Excerpt from Wall Street Journal

Aug 08, 2013 9:42 am

Skift Take

Now that the TripAdvisor funnel is gone, Expedia needs to find another way to get users to the site. Outreach via travel blogs has made noise, but it will need more than noise to drive bookings.

— Jason Clampet

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Children often outgrow their parents by their teens. TripAdvisor Inc. did it in less than 20 months.

That milestone was crossed after Expedia Inc. executives spent months warning analysts and investors that aggressive marketing tactics from old rivals like Priceline.com Inc. could hurt profits this year.

… A year and a half after being spun off by Expedia and with a newly independent board, TripAdvisor redesigned its website to show shoppers more hotel options right there among its traveler reviews, rather than referring them to sites like Expedia’s via pop-up windows, as it had in the past.

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