Transport Airlines

Just How Much Do Those Fancy First-Class Seats Cost To Make?

Excerpt from New York Times

Aug 08, 2013 7:09 am

Skift Take

Since seats are unique to airlines, decking them out is an important branding strategy. Amid fierce competition for elite travelers, airlines are stepping up their attempts to establish a competitive edge in that department.

— Eliza Ronalds-Hannon

Sponsored by:

Report: Social Media Customer Service in the Travel Industry

TravelingOtter  / Flickr

Lufthansa's first-class cabin. TravelingOtter / Flickr


“Business class is where competition really is serious,” says Björn Bosler, [Lufthansa's] manager for passenger experience design, business and premium, who led Lufthansa’s team of dozens of seat designers and engineers. Bob Lange, senior vice president, head of market and product strategy at Airbus, the European plane maker, agrees: “There’s an arms race going on among carriers.”

Billions are being spent on research and development, architects, industrial designers and even yacht designers to pack seats with engineering innovations and fancy features. Just fabricating a single business-class seat can cost up to $80,000; custom-made first-class models run $250,000 to $500,000.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Skift Business Traveler: Hilton’s Smartphone Strategy is the Future of Hotel Checkins
CEO Interview: GetYourGuide Funding Was Protection Against Bigger Players
6 Ways Airbnb Changed Hospitality and the Vacation Rental Industry
Spending On Leisure Travel Is Best Use Of Points Earned During Business Travel