Transport Airlines

Just How Much Do Those Fancy First-Class Seats Cost To Make?

Excerpt from New York Times

Aug 08, 2013 7:09 am

Skift Take

Since seats are unique to airlines, decking them out is an important branding strategy. Amid fierce competition for elite travelers, airlines are stepping up their attempts to establish a competitive edge in that department.

— Eliza Ronalds-Hannon

Discover the Top Travel Brands on Social Media

TravelingOtter  / Flickr

Lufthansa's first-class cabin. TravelingOtter / Flickr


“Business class is where competition really is serious,” says Björn Bosler, [Lufthansa's] manager for passenger experience design, business and premium, who led Lufthansa’s team of dozens of seat designers and engineers. Bob Lange, senior vice president, head of market and product strategy at Airbus, the European plane maker, agrees: “There’s an arms race going on among carriers.”

Billions are being spent on research and development, architects, industrial designers and even yacht designers to pack seats with engineering innovations and fancy features. Just fabricating a single business-class seat can cost up to $80,000; custom-made first-class models run $250,000 to $500,000.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Shangri-La’s New Lhasa Hotel Opens Near the Top of the Himalayas
How Pharrell’s ‘Happy’ Is Spawning Amazing Travel Videos From Around the Globe
4 Tourism Trends We’re Tracking at Skift This Week
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.