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In-Flight Entertainment: American and Southwest have Radically Different Approaches

Excerpt from TH Online.com

Jul 30, 2013 2:30 am

Skift Take

Each in-flight entertainment approach has its advantages and says something about the airlines’ customer base and business models. There will be a whole lot of shakeout before either seatbacks or bring-your-own becomes standard.

— Dennis Schaal

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You can watch TV shows on many American Airlines flights. And you can watch them on many Southwest Airlines flights. That’s about where the similarity ends.

Like many global carriers, American Airlines Inc. has embraced the idea that it needs to provide both the programming and devices to deliver entertainment to its customers. Southwest Airlines Co. has a simpler approach: We’ll provide the programs, you provide the device.

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