Transport Airlines

In-Flight Entertainment: American and Southwest have Radically Different Approaches

Excerpt from TH Online.com

Jul 30, 2013 2:30 am

Skift Take

Each in-flight entertainment approach has its advantages and says something about the airlines’ customer base and business models. There will be a whole lot of shakeout before either seatbacks or bring-your-own becomes standard.

— Dennis Schaal

Free Report: The Changing Business of Extended-Stay Hotels

You can watch TV shows on many American Airlines flights. And you can watch them on many Southwest Airlines flights.¬†That’s about where the similarity ends.

Like many global carriers, American Airlines Inc. has embraced the idea that it needs to provide both the programming and devices to deliver entertainment to its customers.¬†Southwest Airlines Co. has a simpler approach: We’ll provide the programs, you provide the device.

Read the Complete Story →

Tags:

Next Up

More on Skift

Lexington Activitates Locals as Brand Ambassadors With Comical Campaign
Interview: Starwood CEO on Using Technology to Improve the Guest Experience
Are Precations A Thing Now?
4 Strategies to Better Engage the Millennial Traveler