In-Flight Entertainment: American and Southwest have Radically Different Approaches
Each in-flight entertainment approach has its advantages and says something about the airlines’ customer base and business models. There will be a whole lot of shakeout before either seatbacks or bring-your-own becomes standard.
Excerpt from TH Online.com
Like many global carriers, American Airlines Inc. has embraced the idea that it needs to provide both the programming and devices to deliver entertainment to its customers. Southwest Airlines Co. has a simpler approach: We’ll provide the programs, you provide the device.