Rooms Hotels

New Hotel Brands Are Using NYC as Test Lab

Excerpt from Hotel News Now

Jul 29, 2013 2:10 pm

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With a resilient market and adventurous consumers, New York City is a new hotel brand’s ideal headquarters.

— Eliza Ronalds-Hannon

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Jennifer  / Flickr

The Greenwich Hotel, in Tribeca, is one brand that chose NYC as a launching pad. Jennifer / Flickr


During the past few years New York has become a launching pad for new hotel brands. As hoteliers experiment with brands aimed at a younger generation of travelers, New York is welcoming the debut of a handful of trendy, energetic brands with global aspirations.

“New York can be just a gateway, not everyone just stays in New York, most people want to expand beyond there. But it’s a good market to start because the people are there,” said Teresa Goebel, an attorney at Goodwin Procter LLP, which helped advise Eagle Point Hotels and Cube Capital in the development of the first two Tommie hotels in New York.

 

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