Rooms Hotels

New Hotel Brands Are Using NYC as Test Lab

Excerpt from Hotel News Now

Jul 29, 2013 2:10 pm

Skift Take

With a resilient market and adventurous consumers, New York City is a new hotel brand’s ideal headquarters.

— Eliza Ronalds-Hannon

Free Report: The Future of Personalized Marketing in Travel

Jennifer  / Flickr

The Greenwich Hotel, in Tribeca, is one brand that chose NYC as a launching pad. Jennifer / Flickr


During the past few years New York has become a launching pad for new hotel brands. As hoteliers experiment with brands aimed at a younger generation of travelers, New York is welcoming the debut of a handful of trendy, energetic brands with global aspirations.

“New York can be just a gateway, not everyone just stays in New York, most people want to expand beyond there. But it’s a good market to start because the people are there,” said Teresa Goebel, an attorney at Goodwin Procter LLP, which helped advise Eagle Point Hotels and Cube Capital in the development of the first two Tommie hotels in New York.

 

Read the Complete Story →

Tags:

Next Up

More on Skift

Holiday Inn Express Turns to Digital and a Comedian to Build Its Brand
Spottly Raises $850,000 to Build Video Travel App
JetBlue CEO David Barger Will Be Replaced by Current President Robin Hayes
Register Now for a Webinar on “The Rise of the Silent Traveler”