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Targeting younger guests also gets adults through the door. Museums that gain a reputation for appealing to both parties can expect a revenue boost from attracting visitors of all ages.
While plenty of adult museums offer specific exhibits with kid appeal, there is a whole genre of museums that take child-friendliness to a much higher level. These institutions are specifically designed to engage the younger set through hands-on, interactive exhibits that literally turn learning into child’s play.
Compared to theme parks, whose admission fees can be pricey, the best children’s museums are typically a relative bargain. And more good news: finding a good children’s museum is pretty easy. The non-profit Association of Children’s Museums includes well over 200 members throughout the United States that together welcome more than 30 million kids and parents annually.