Hoteliers are taking their meetings facilities outdoors in a bid to differentiate their properties in a competitive market.
Once the realm of cocktail receptions and networking events, now these spaces are being equipped to host board meetings, breakout sessions and full-fledge general sessions.
But the benefits are not without their challenges. Chief among them is weather. Not only can that alternative prove disappointing to the group and planner, but it also means an operator is double-booking square footage and potentially displacing valuable demand.