The Rise of the Emerging Market Traveler Sponsored This content is created collaboratively with one of our sponsors.
Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Hotels in warm weather destinations add competitive edge over urban competitors by offering outdoor spaces, but dealing with weather and alternative spaces can run up costs and potentially disappoint planners.
Hoteliers are taking their meetings facilities outdoors in a bid to differentiate their properties in a competitive market.
Once the realm of cocktail receptions and networking events, now these spaces are being equipped to host board meetings, breakout sessions and full-fledge general sessions.
But the benefits are not without their challenges. Chief among them is weather. Not only can that alternative prove disappointing to the group and planner, but it also means an operator is double-booking square footage and potentially displacing valuable demand.