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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Heathrow’s attempt at highlighting niche and light cuisine targets fans of the healthy travel trend and foodie obsession; a smart tactic that needs a strong web presence to reach flyers outside those gifted with a free book.
Thousands of copies of Food on the Fly will be handed to passengers over the coming week, in the middle of the busy summer holiday period.
The guide provides a comprehensive overview of dining options at Heathrow, with reviews of the airport’s 73 bars, cafes and restaurants. It also features specially formulated top fives and a breakdown of the eateries by terminal.