Destinations

The Travel Habits of Dual-Income-No-Kids Travelers

@rafat

Jul 25, 2013 3:30 am

Skift Take

For smart brands that have been listening to its customers, a lot of these are obvious findings, and applicable beyond the DINK demographic. But the larger point, that loyalty needs reinvention, is well taken here.

— Rafat Ali

Get the Latest Intelligence on the Travel Industry


How do you really build loyalty in travel? Travel brands have traditionally relied on rewards and free gifts, but smart airlines, hotels and other travel companies are realizing that by understanding the needs of travelers they can go beyond simple rewards and achieve true traveler loyalty. That’s the key insight Google wants to put across to brands in the industry, and has come out with some research and a resultant infographic to examine the travel habits of dual income no kids (DINK) travelers to understand how and why they choose their trip.

» One Related Story You Really Should Read After ThisThe Inexorable Decline of Loyalty in Travel

Tags: , ,

Follow @rafat

Next Up

More on Skift

Interview: Qunar’s CEO on Building China’s Largest Travel Booking Site From Scratch
How Pharrell’s ‘Happy’ Is Spawning Amazing Travel Videos From Around the Globe
4 Tourism Trends We’re Tracking at Skift This Week
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.