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Eight Trends On Marketing Travel to Women

Excerpt from Business 2 Community

Jul 24, 2013 2:02 am

Skift Take

There are a number of socioeconomic factors causing the increase in solo women travelers who are both older and more experienced traveling than ever before. Identifying who they are and what they are want has become a focus on travel providers worldwide.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

Jerry Ojang  / Flickr

A young woman looks out into the street in Hong Kong. Jerry Ojang / Flickr


There is an estimated 32 million single American women who have traveled at least once in the past year…The average adventure traveler is not a male but a 47-year-old female. Fueling this travel desire is the growth in single women. One-third of all women are now single “indies” – a new term for those over 27, not married, not living with a partner and without children.

Travel veteran Phyllis Stoller of The Women’s Travel Group [talks] on some of the trends she sees in women’s travel. Here are some of her insights.

1. Women expect the same level of travel hotels and services that they have experienced in their business travel….

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