Aviation Week Finally Sold off by McGraw-Hill, to Penton Media
Aviation Week has a good brand and portfolio competing with FlightGlobal in the aviation industry, but needs a heavy dose of digital mojo. Its new parent Penton is still trying to figure that out itself.
Excerpt from Folio
McGraw Hill Financial has sold Aviation Week to Penton in an all-cash deal…Penton plans to house Aviation Week in its existing Aviation Group, consisting of six core brands including Air Transport World, Speed News and Airportdata.com.
The Aviation Week platform includes a major events group as well, with around 15 produced—the total audience reach is 1.2 million, claim the companies.