Destinations

How VisitBritain Is Marketing the Royal Birth in Social Media

@rafat

Jul 23, 2013 3:00 am

Skift Take

Surprisingly, a somewhat muted effort overall from VisitBritain, though in its defense the agency is letting its local media and indeed world media do the shouting from the rooftops.

— Rafat Ali

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For a country down in doldrums economically, the hoopla surrounding the Royal Baby birth is a chance for a tourism and spending bump, and U.K.’s tourism agencies are working overtime to make sure they capitalize on it in their own ways.

Leading the charge is VisitBritain, the apex tourism body in the country, which has been tweeting and Facebooking the occasion, and tips for going on the “top Will and Kate sights” tours, among other suggestions.

Day one:

And Day two:

LoveUK, its official consumer Facebook page, saw a lot of sharing of its one post about the arrival of the baby:
Screen Shot 2013-07-22 at 11.58.55 PM

And then this blog post from VisitBritain’s blog about visiting Prince William and Kate Middleton’s new home county of Norfolk, and the sights there.

Meanwhile, our favorite travel tweet related to the Birth comes from British Airways, with the cute baby plane pic. Is BA actually selling that? It should.

The worst tweet award goes to, who else, Delta. Ugh.

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