New York City Considers Selling Naming Rights to Subway Stations
It will happen, it is happening in every other global city with a mass transit system. Emirates has bought placements in London’s transit system, including renaming a station on London Tube Map. Even MTA experimented with it in 2009.
The authority that runs New York City’s subway system is considering whether to raise money by selling naming rights to some of its stations.
The Metropolitan Transportation Authority recently drafted a set of rules outlining how to handle those types of corporate sponsorships.
The MTA’s board is set to discuss the issue next week.
Right now, nearly all of New York’s stations carry the name of streets intersecting the line.
But the authority has experimented with sponsorships in the past. In 2009 it changed the name of a major Brooklyn hub to “Atlantic Avenue-Barclays Center,” after the British banking firm put its name on the new arena for the Brooklyn Nets.
MTA official Stephen Morello tells The New York Times the revenue strategy deserves serious discussion.
Information from: The New York Times, http://www.nytimes.com