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News of the other acquisition this morning was a relief for anyone struggling to get good information from their iPhone using Apple’s maps. The addition of fan favorite HopSpot should improve matters even more.
This will give a much needed boost to its much-criticized Apple Maps services on both mobile and desktop devices, by building transit information and planning services into it. When Apple launched its mobile app product in the fall of 2012, critics were especially harsh on its lack of transit information.
It’s a big day for mapping news at Apple. Earlier today, AllThingsD revealed that Apple was purchasing Toronto-based location data company Locationary. Locationary specializes in location information about a business, both in terms of geolocation and whether it is a restaurant, shop, or hotel, for instance. HopStop also includes information about businesses on its website.
HopStop has transit information for transit services in over 140 cities in the U.S. and abroad. Users can report delays within the smartphone app but unlike mapping service Waze, it does not track user movements.