Transport Airports

Google Billboard at Airports Enables Media Downloads via NFC and QR codes

Excerpt from CMO

Jul 16, 2013 4:00 am

Skift Take

Even as Wi-Fi becomes ubiquitous at airports, easy-to-notice downloads of digital media on consumer devices will require some creative thinking, and here Google’s trying, though only restricted to Android devices.

— Rafat Ali

Evolving Strategies in Travel Ad Tech and Bookings

A new ad campaign for Google’s Play app store for Android employs wireless near-field communications (NFC) tech and QR codes to get consumers to engage with content from billboards…it allows travelers at Sydney, Melbourne and Brisbane domestic airports to select and interact with content from digital billboards and then pay to download it directly onto their Android smartphone using oOh! Media‘s free airport Wi-Fi.

People tap or scan the side of the billboard using either NFC or QR and the content appears on their mobile device’s screen.

Read the Complete Story →

Tags: , , , ,

Next Up

More on Skift

Skift Business Traveler: Marriott Named the Best Hotel Loyalty Program
Best Travel Ads This Week: A Course in Creativity
Interview: Qunar’s CEO on Building China’s Largest Travel Booking Site From Scratch
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.