Quantcast
Transport Airports

Google Billboard at Airports Enables Media Downloads via NFC and QR codes

Excerpt from CMO

Jul 16, 2013 4:00 am

Skift Take

Even as Wi-Fi becomes ubiquitous at airports, easy-to-notice downloads of digital media on consumer devices will require some creative thinking, and here Google’s trying, though only restricted to Android devices.

— Rafat Ali

The Latest Intelligence on the Travel Industry

A new ad campaign for Google’s Play app store for Android employs wireless near-field communications (NFC) tech and QR codes to get consumers to engage with content from billboards…it allows travelers at Sydney, Melbourne and Brisbane domestic airports to select and interact with content from digital billboards and then pay to download it directly onto their Android smartphone using oOh! Media‘s free airport Wi-Fi.

People tap or scan the side of the billboard using either NFC or QR and the content appears on their mobile device’s screen.

Read the Complete Story →

Tags: , , , ,

Next Up

More on Skift

Daily Travel Startup Watch: Take Air, Whimsy and More
Gogo Wi-Fi Gets More Expensive But Free In-Flight Internet Models Emerge
Skift Business Traveler: Delta and United Frequent Fliers Don’t Know Their Programs are Changing
2015 Trend: Business Travelers Adopt New Rules For Travel