Quantcast
Transport Airports

Google Billboard at Airports Enables Media Downloads via NFC and QR codes

Excerpt from CMO

Jul 16, 2013 4:00 am

Skift Take

Even as Wi-Fi becomes ubiquitous at airports, easy-to-notice downloads of digital media on consumer devices will require some creative thinking, and here Google’s trying, though only restricted to Android devices.

— Rafat Ali

The Future of Personalized Marketing In Travel

Free Report: Social Media Trends for Tourism Boards

A new ad campaign for Google’s Play app store for Android employs wireless near-field communications (NFC) tech and QR codes to get consumers to engage with content from billboards…it allows travelers at Sydney, Melbourne and Brisbane domestic airports to select and interact with content from digital billboards and then pay to download it directly onto their Android smartphone using oOh! Media‘s free airport Wi-Fi.

People tap or scan the side of the billboard using either NFC or QR and the content appears on their mobile device’s screen.

Read the Complete Story →

Tags: , , , ,

Next Up

More on Skift

Interview: Dohop CEO on Building a Global Metasearch Site Based in Iceland
Tug of War Over Club Med Continues As Chinese Firm Outbids Italian Rival
What Travel’s Top CEOs Have to Say About Consumers’ Mobile Habits
Watch This Free Webinar on Using Twitter to Increase Travel and Tourism