Google Billboard at Airports Enables Media Downloads via NFC and QR codes
Even as Wi-Fi becomes ubiquitous at airports, easy-to-notice downloads of digital media on consumer devices will require some creative thinking, and here Google’s trying, though only restricted to Android devices.
Excerpt from CMO
A new ad campaign for Google’s Play app store for Android employs wireless near-field communications (NFC) tech and QR codes to get consumers to engage with content from billboards…it allows travelers at Sydney, Melbourne and Brisbane domestic airports to select and interact with content from digital billboards and then pay to download it directly onto their Android smartphone using oOh! Media‘s free airport Wi-Fi.
People tap or scan the side of the billboard using either NFC or QR and the content appears on their mobile device’s screen.