Digital Booking Sites

Wego raises $17 million with plans to commoditize users’ search data

Excerpt from TechCrunch

Jun 24, 2013 9:23 am

Skift Take

A pivotal point of Wego’s rapid expansion will be its move into B2B data sharing on customers’ searches, increasing its revenues to help grow its global presence.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

Travel search site, Wego, just closed its Series C round of $17 million.

The round was led by Crescent Point  a fund manager with offices in Singapore and China that focuses on investments in Asia.

The point on data scientists is indicative of Wego’s plans to make its user data more interesting for corporate clients. “We’ve been collecting data from users since day 1…” said Ross Veitch, Wego’s co-founder and CEO.

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