Digital

There may be traffic ahead for Google’s acquisition of Waze

Excerpt from DealBook/NYTimes

Jun 19, 2013 12:15 am

Skift Take

Google’s Waze purchase will be scrutinized closely from a number of angles, but the most important one in the long run may likely be sceptical users wondering just what they’re doing with all that data about their movements.

— Jason Clampet

Free Report: The Future of Personalized Marketing in Travel

Google’s motto is “don’t be evil.” But its recent acquisition of Waze, reportedly for $1 billion in cash, shows that just because you’re not evil, it doesn’t mean you can’t be aggressive in pushing the boundaries of the law.

The question now is whether the United States government pushes back and forces Google to give back its new toy.

Waze is yet another one of those blockbuster deals for a technology company with little or no revenue that makes you jealous. Five-year-old Waze has just 110 employees, so Google appears to be paying almost $10 million per employee. As for profits, Waze’s chief executive, Noam Bardin, has said, “This is Silicon Valley. We don’t talk about those things here.” Right.

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