Quantcast
Destinations

Haiti looks to tourism to save island’s economy with new ad campaign

@SamShankman

Jun 18, 2013 1:39 am

Skift Take

Haiti is pinning its economic growth on tourism and hopes its naturally attractive environment will attract visitors and provide the boost needed to get the nation back on its feet after the 2010 earthquake.

— Samantha Shankman

The Latest Intelligence on the Travel Industry

Free Report: The Megatrends Defining Travel in 2015

Screenshot  / Tourism Haiti

Locals explain why Haiti is a great place to "let go" in the country's first ad campaign. Screenshot / Tourism Haiti


Haiti’s Tourism Ministry unveiled its first travel commercial on Friday afternoon.

The ad is Haiti’s attempt to kickstart its quiet tourism industry and attract visitors to what the video calls “the soul of the Caribbean.” The video is in Creole with English subtitles.

Haitian officials see tourism as an important means to boosting the island’s economy and providing work for locals; however, skeptics worry that too much emphasis on the travel industry leads to minimal benefits for locals.

An article in Haitian Times expanded on the argument:

To promote tourism, Haiti’s present efforts have included the construction of airports…building hotels…and opening a hospitality school, amidst other initiatives. However, for the countless Haitians…physical and social infrastructure investments such as new roads, school buildings, public health services and workforce development (beyond tourism training institutes) can go a lot further in bolstering their daily realities.

The ministry also launched vacation packages from the United States in partnership with Canadian tour operator Transat Holidays.

Tags: ,

Follow @SamShankman

Next Up

More on Skift

OpenTable Redesign Means A Bigger Push Into the Dining Room
Travel Brands Big and Small Experiment on Yo to Reach Next-Gen Travelers
Delta’s New Fares Mean Choice for Passengers and $1.5 Billion for the Airline
Smart Strategies for Getting Started with User-Generated Content